Designed the user-experience for an iOS and Android app for the Taubman Malls. Focused the app design strategy around wayfinding and targeted promotions. The mapping functionality relies on beacons spread throughout the mall, which provide the user the ability to get turn-by-turn directions. Additional functionality includes ways to favorite the stores they like so they can easily access them on the map. It also provides the ability to create itineraries to help the user best plan their journey, and a filtration system to help the user narrow the scope of their search down to amenities and store categories.


  • Jan 2015


  • Mobile App